| Why In Store Promotions? 
In-store promotions have the highest
redemption rate of all couponing methods... up to 22%.
Consumers spend 26 minutes in-store per
average shopping trip, and 12 seconds in front of any one section/category.
- About 66% of consumer purchasing decisions are made
in-store. 53% of these decisions are unplanned.
- Almost 86% of consumers who had purchased a product did so
for the first time as a result of a free product sample.
- In-store industry is growing at a rate of approximately 20%
plus per year.
- In-store promotions enhance Product Identification and are
an effective way to educate consumers about your products.
- In-store promotions target specific consumers with
demographic and retailer-specific sampling programs, putting you in direct contact with
the consumers you need to reach.
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